Cookie Policy

Direct Caregiving Cookie Policy

Last Updated: July 30, 2025

1. Introduction: Understanding Cookies and Your Privacy

At Direct Caregiving, we believe in being transparent about how we collect and use data. This Cookie Policy explains what cookies are, how we use them on our website (directcaregiving.co.uk), and your choices regarding their use. This policy should be read in conjunction with our comprehensive Privacy Policy, which provides more detail on how we process your personal data.

Direct Caregiving operates in London, UK, and our use of cookies complies with the General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Regulations (PECR), as our operations are governed by the laws of England and Wales.

2. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site.

Cookies can be “persistent” or “session” cookies:

• Persistent cookies remain on your personal computer or mobile device when you go offline, until they expire or you delete them.
• Session cookies are deleted as soon as you close your web browser.

3. How Direct Caregiving Uses Cookies

We use cookies for several purposes on our website. These purposes help us to provide you with a better browsing experience, understand how you interact with our site, and offer relevant services.

We use cookies to:

• Ensure our website functions correctly: Essential cookies allow you to navigate our site and use its basic features.
• Improve your experience: Remember your preferences, such as language settings or login details, so you don’t have to re-enter them on subsequent visits.
• Analyze website usage: Understand which parts of our website are most popular, how visitors move around the site, and if they encounter any errors. This helps us improve our website’s design and content.
• Deliver relevant content: Tailor content and advertisements to your interests, where applicable and with your consent.

4. Types of Cookies We Use

Here’s a breakdown of the types of cookies that may be used on the Direct Caregiving website:

4.1. Strictly Necessary Cookies (Essential Cookies)

These cookies are essential for our website to function properly. Without these cookies, services like secure login areas or shopping carts cannot be provided. They do not store any personally identifiable information.

• Purpose: To enable core website functionality.
• Example: Remembering your consent preferences for cookies.
• Data Collected: Anonymous session identifiers.

4.2. Analytical / Performance Cookies

These cookies allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

• Purpose: To understand website traffic, popular pages, and user behavior.
• Example: Google Analytics cookies.
• Data Collected: Anonymous usage data (e.g., pages visited, time spent on site).

4.3. Functionality Cookies

These cookies are used to recognize you when you return to our website. This enables us to personalize our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).

• Purpose: To enhance user experience and personalize content.
• Example: Remembering your login details or form inputs.
• Data Collected: User preferences, potentially pseudonymous identifiers.

4.4. Targeting / Advertising Cookies

These cookies record your visit to our website, the pages you have visited, and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

• Purpose: To deliver targeted advertising and measure campaign effectiveness.
• Example: Cookies from advertising networks or social media platforms.
• Data Collected: Browsing history, interests (often pseudonymized).

5. Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the website, deliver advertisements on and through the website, and so on. These third parties have their own privacy policies.

Examples of third-party services that may set cookies include:

• Google Analytics: For website analytics.
• Social Media Platforms: If we embed content from or link to social media sites (e.g., Facebook, Twitter, LinkedIn), they may set cookies.
• Advertising Partners: For displaying relevant ads.

6. Your Cookie Choices: How to Manage Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by:

• Using our Cookie Consent Tool: When you first visit our website, you will see a banner or pop-up allowing you to accept or reject different categories of cookies (excluding strictly necessary cookies). You can change your preferences at any time through this tool.
• Adjusting Your Browser Settings: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. However, if you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

Here’s how to manage cookies in common browsers:

• Google Chrome: https://support.google.com/chrome/answer/95647
• Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
• Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40c9-32c8-91b0-ed287eb1dfa7
• Apple Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac

You can also find more information about cookies and how to manage them at www.allaboutcookies.org.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be effective immediately upon posting the revised policy on our website. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.

8. Contact Us

If you have any questions about this Cookie Policy, please contact us at:

Direct Caregiving Direct Caregiving LTD London, UK Phone Number 0800 772 0931 info@directcaregiving.co.uk      https://directcaregiving.co.uk/

Thank you for visiting Direct Caregiving.